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Bell Canada to Collect User Data for Advertising

beerdragoon (1142579) writes | about a year ago

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beerdragoon (1142579) writes "One of Canada's biggest mobile and TV providers will soon begin collecting detailed information on usage patterns of its subscribers. Starting November 16th, Bell plans on using this information to provide targeted ads for subscribers. According to Bell this policy will allow customers 'to receive Internet advertising that's relevant to them rather than the random online advertising they're receiving now.' Customers have until the 16th to opt out of the targeted ads, but there doesn't appear to be a way to opt out of the data collection. Apparently this is not illegal, but it is certainly considered unethical by many."
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