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Profiling at the Cash Register: Tesco Ad-Bots

Rambo Tribble (1273454) writes | about 10 months ago

1

Rambo Tribble (1273454) writes "The BBC is reporting on a new advertising ploy to be implemented in British-retailer Tesco's gas stations. Using face scanning technology, the system will tailor advertisements, to be displayed on a screen at the counter. For the time being, only age and gender are said to be used in formulating the display's content. Once again, technology and individual rights seem at loggerheads."
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What's new? (1)

LeadSongDog (1120683) | about 10 months ago | (#45326253)

Once again, technology and individual rights seem at loggerheads

You thought you still had an individual right to buy petroleum products anonymously? Get real, that's been a known terror weapon at least since Thelium. http://en.wikipedia.org/wiki/Greek_fire [wikipedia.org]

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