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Tesla Wins One Over Chinese Trademark Troll

cartechboy (2660665) writes | about 9 months ago

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cartechboy (2660665) writes "The Tesla Model S went on sale in China this week, at a price of $121,000--which is the same $79,900 price as in the U.S. plus a whole bunch of other costs tacked on, mostly the customs duty China uses to protect its own auto industry and a stiff value-added tax. But that's not the big news. Lost in the announcement was the news that Tesla got its brand name back from a Chinese trademark troll who'd registered it in 2006, even before the very first electric Roadster was sold in the States. So now the company's stores can carry the name "Te Si La," which is the Chinese transliteration most familiar to consumers in that country. Score one more for Tesla Motors."

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