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Nintendo Could Base Comeback on Improving Peoples' Health

Nerval's Lobster (2598977) writes | about 7 months ago

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Nerval's Lobster (2598977) writes "It’s no secret that Nintendo faces significant challenges: revenues are down, rival platforms such as Microsoft’s Xbox One and Sony’s PlayStation 4 are attracting a lot of buzz, and iOS and Android have made significant inroads into mobile gaming. Rather than double down on its core business, however, Nintendo reportedly sees its salvation in new, nongaming segments such as... monitoring your health? “We have now redefined entertainment to mean making it fun for people to improve the quality of their lives,” Nintendo CEO Satoru Iwata told a company strategy meeting, according to The Wall Street Journal . But he refused to part with more detail about Nintendo’s plans, except to claim that whatever’s in the works isn’t a wearable device along the lines of Nike’s FuelBand or the FitBit, and it isn’t an iteration of the Wii Balance Board, an accessory that measures the user’s weight and center of balance while playing games."
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