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How the Next Keurig Will Make Your Coffee: with a Dash of DRM

FuzzNugget (2840687) writes | about 5 months ago

0

FuzzNugget (2840687) writes "Apparently seeking to lock competitors out of the burgeoning single-serve coffee market, Green Mountain Coffee Roasters, maker of the popular Keurig coffee machines, is jumping on the DRM bandwagon. GMCR's CEO confirmed this in a statement, heaping piles of marketing doublespeak about providing "game-changing functionality and performance" by using "interactive technology" to "ensure quality". The obvious goal, of course, is to prevent "unlicensed" third parties from selling compatible refills and reusable pods. Want to bet on quickly the DRM will be subverted? Loser buys coffee."
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