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Microsoft's Attempt To Convert Users From Windows XP Backfires

MojoKid (1002251) writes | about 5 months ago

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MojoKid (1002251) writes "For the past few months, Microsoft has been loudly and insistently banging a drum. All support and service for Windows XP and Office 2003 shuts down on April 8 — no more security updates, no more fixes. In early February, faced with a slight uptick in users on the decrepit operating system the month before, Microsoft hit on an idea: Why not recruit tech-savvy friends and family to tell old holdouts to get off XP? The response to this earnest effort was a torrent of abuse from Windows 8 users who aren't exactly thrilled with the operating system. Microsoft has come under serious fire for some significant missteps in this process, including a total lack of actual upgrade options. What Microsoft calls an upgrade involves completely wiping the PC and reinstalling a fresh OS copy on it — or ideally, buying a new device. Microsoft has misjudged how strong its relationship is with consumers and failed to acknowledge its own shortcomings. Not providing an upgrade utility is one example — but so is the general lack of attractive upgrade prices or even the most basic understanding of why users haven't upgraded. Microsoft's right to kill XP is unquestioned, but the company appears to have no insight into why its customers continue to use the OS. The fact that it only recently made a file migration tool available is evidence that Redmond hasn't actually investigated the problem."
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