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Indie Game Jam show collapses due to interference from "Pepsi Consultant"

Sockatume (732728) writes | about 6 months ago

0

Sockatume (732728) writes "Would you like to see a half-million-dollar TV show in which four teams of indie developers and Youtube personalities compete to create amazing videogames? Tough luck, because GAME_JAM from Maker Studios has spectacularly imploded. Although a lot could go wrong with this kind of show, the blame isn't being levelled at game developer egos or project mismanagement but the heroic efforts of one Matti Leshem, a branding consultant brought in for Pepsi. After imposing Mountain Dew branding rules that even banned coffee from the set, his efforts to build a gender divide amongst the teams culminated in the competitors downing their tools and the projection collapsing. Accounts from Adriel Wallick, Zoe Quinn, and Robin Arnott are also available."

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