Beta
×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Data Mining Shows How Down-Voting Leads To Vicious Circle Of Negative Feedback

KentuckyFC (1144503) writes | about 4 months ago

0

KentuckyFC (1144503) writes "In behavioural psychology, the theory of operant conditioning is the notion that an individual’s future behaviour is determined by the punishments and rewards he or she has received in the past. It means that specific patterns of behaviour can be induced by punishing unwanted actions while rewarding others. While the theory is more than 80 years old, it is hard at work in the 21st century in the form of up and down votes--or likes and dislikes--on social networks. But does this form of reward and punishment actually deter unwanted actions while encouraging good behaviour? Now a new study of the way voting influences online behaviour has revealed the answer. The conclusion is that that negative feedback leads to behavioural changes that are hugely detrimental to the community. Not only do authors of negatively-evaluated content contribute more but their future posts are of lower quality and are perceived by the community as such. What's more, these authors are more likely to evaluate fellow users negatively in future, creating a vicious circle of negative feedback. By contrast, positive feedback does not influence authors much at all. That's exactly the opposite of what operant conditioning theory predicts. The researchers have a better suggestion for social networks: "Given that users who receive no feedback post less frequently, a potentially effective strategy could be to ignore undesired behaviour and provide no feedback at all." Would /.-ers agree?"

cancel ×

0 comments

Sorry! There are no comments related to the filter you selected.

Check for New Comments
Slashdot Login

Need an Account?

Forgot your password?