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Google: You Can't Handle the Brazil Defeat Truth!

theodp (442580) writes | about two weeks ago

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theodp (442580) writes "After Brazil's dramatic World Cup defeat by Germany, writes NPR's Aarti Shahani, Google's experimental newsroom focused on search trends that didn't rub salt in Brazil's wounds, choosing to not publish a single trend on Brazilian search terms. Copywriter Tessa Hewson said they were just too negative. "We might try and wait until we can do a slightly more upbeat trend." It's a decision that puzzles Shahani, but producer Sam Clohesy explained, "a negative story about Brazil won't necessarily get a lot of traction in social." In old-school newsrooms, if it bleeds, it leads. But because this new newsroom is focused on getting content onto everyone's smartphone, marketing expert Rakesh Agrawal says, editors may have another bias: to comb through the big data in search of happy thoughts."

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