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German Universal unaware of own artist's marketing

Anonymous Coward writes | more than 7 years ago

The Internet

CazazzaKid (666) writes "The band Nine Inch Nails have been running an Alternate Reality Game called "Year Zero" to promote their upcoming album. As part of the campaign, they have distributed MP3s of songs from the album, containing hidden codes that can be used as clues in the game. A German fan, who helped distribute the intentionally leaked music on his blog, has now received a ceise and desist order from Universal, as well as a $670 fine."

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