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Apple, Google join forces for 'ultimate phone'

passthecrackpipe (598773) writes | more than 7 years ago

Google

passthecrackpipe writes "The Register has the scoop on a collaboration between Apple and Google on a new phone:

Apple and Google have abandoned their individual mobile phone projects for a joint venture, The Register has learned.

Apple will mothball its iPhone, announced in January, in favour of a new device that serves as a platform for Google's contextual advertising business.

Work on the project, codenamed "ID", began shortly after Google CEO Eric Schmidt joined Apple's board of directors last August. Sneak pictures of the device, below, show the fruits of the joint venture. It's now possible to see how the iPhone was merely an early concept prototype for the ideas the two companies were developing.

In keeping with the iPod tradition, the "ID" has no power switch. In fact, there are no buttons at all. More surprisingly, Jonathan Ives' industrial design means there's no room for a SIM card, or any embedded cellullar radio circuitry.

As a consequence, the "ID" is incapable of making or receiving telephone calls — but Apple says this is a feature most of its target market won't miss.

"People said they wanted an iPhone above all, to make a statement about themselves," an Apple engineering source told us. "Let's face it, they don't like talking and most of them have no one to call anyway."

"When you take the 'Phone' from 'iPhone' you're left with er, 'I'," a senior Apple source told us. "So we've focussed on satisfying the I"."

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