endtwist (862499) writes "Tapefailure, a new web analytics startup, has gone public yesterday. According to the founder, Tapefailure is looking to change the face of web analytics: they record the users actions instead of just information about them. These actions are recorded as tapes, and the users can play back the tapes or view various statistics about them. They have launched with a plethora of features including some unique ones such as "Most Average Tape" and the Visual Mouse Maps (apparently, many, many more are in the works).
This new method of analytics has been hot as of late, with 3 major contenders in the field: Tapefailure, RobotReplay, and ClickTale. Tapefailure and RobotReplay are the first to go public, but it will be interesting to see where this type of analytics goes."