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prostoalex writes "A New York Times story and Fortune magazine article are both reporting on Facebook allowing third-party developers to create pages within the site. Developers can use a combination of Facebook API and subset of HTML to create interactive pages accessible from within Facebook. Users retain complete control over which applications they want to have installed, and which applications they want to see on other people's profile. Developers can build on top of Facebook's social grid, and in case of a popular application gain distribution through Facebook newsfeed."