KingAdrock (115014) writes "Wikia released a press release this morning announcing that they had choses LookSmart to provide the technology platform for their site monetization initiative. Wikia, started by Wikipedia founder Jimmy Wales, is a wiki hosting service based on the MediaWiki platform.
The announcement also marks LookSmart's first foray into serving display advertising. Traditionally LookSmart's AdServer platform has been for text listings only. Also of note is that the platform will allow CPC, CPM, and CPA billing options for advertisers."