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Apple: NBC wanted to double price of TV shows

GabrielF (636907) writes | more than 7 years ago

Media (Apple) 0

GabrielF (636907) writes "In a press release today, Apple confirmed that NBC TV shows will no longer be sold on iTunes. According to Apple, NBC, which accounted for 30% of Apple's TV sales, wanted to double the wholesale price of each episode, resulting in a new retail price of $4.99 an episode instead of $1.99. The other four networks, as well as more than 50 cable channels, will be selling their next season's shows on iTunes for $1.99 an episode."

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