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Will Google lose its trademark?

140Mandak262Jamuna (970587) writes | more than 6 years ago

Google 1

140Mandak262Jamuna (970587) writes "Once upon a time, Google was the new kid on the block in the search engine arena. Then it became the big kahuna of that area. There was a time when using google as a verb would have brought a smile. But now every body and his brother and even the prim and proper, stiff upper lip and what not types like the Deputy Attorney General Ronald Smetana are using it as a verb. The quotes have been dropped, the capitalization still persists as some vestigial token acknowledging it as a neologism.

Already a number of dictionaries define google as a plain English word. If OED or some such big name dictionary includes it, would Google lose its trademark? Does Google have lawyers who assiduously take steps to protect its trademark and not allow it to become a generic word to mean "search the internet"? Didn't Xerox lose its trademark or came close to losing it? Imagine a world where Microsoft Live could be branded as "Microsoft Live Google"!"

1 comment

I think..... (1)

theorem4 (1101729) | more than 6 years ago | (#20438713)

I think that for the record, many people, myself included, still associate the verb "google" with the company.
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