Gm4n writes "Recently, a friend of mine had the [possibly bad] idea of creating a lottery website that gives away the prior day's ad revenue to one visitor. It was finished a few hours ago, but there's still a big problem... how do you convince a user that you are not, in fact, going to spam them or sell their email address? With all the shady sites on the internet these days, the end-user is skeptical of any website that asks for an email address. Is it best to have a paragraph or two saying you won't do anything bad, or a popup written in legalese?"
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