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NBC Chief, "Apple 'destroyed' music pricing

Anonymous Coward writes | more than 6 years ago

Media 1

An anonymous reader writes "With the most colorful description yet, NBC Universal chief executive Jeff Zucker on Sunday urged colleagues to take a stand against Apple's iTunes, charging that the digital download service was undermining the ability of traditional media companies to set profitable rates for their content online.

"We know that Apple has destroyed the music business — in terms of pricing — and if we don't take control, they'll do the same thing on the video side,""

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1 comment

Wow. (1)

Roskolnikov (68772) | more than 6 years ago | (#21164589)

Apple destroyed pricing for a market some could argue they created, these folks all bet on Apple failing when they negotiated initially, they're getting basically the same profit they would get through retail channels, except they are not producing anything but a digitally reproducible form of the Album/songs sold.

NBC/Universal woke up and realized their customers have changed and the idea that $20+ for an album is ok when I can buy the video of the concert for $14.99,
same goes for movie soundtracks, they typically cost more than the movie.

Funny also that this same company (NBC/Universal) depends enough on the profits that Apple has been giving them that they couldn't stand the moral high ground (if you believe what they claim) and pull their catalog, they simply pulled their negotiated contract (1 or more) and went month to month.

Wouldn't it be great if this completely backfired and NBC/Universal go the way of the dino? I suspect Disney might be interested in them if the price was right, than again I might be smoking crack :)

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