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comScore: 38% Downloaders Paid for Radiohead Album

brajesh (847246) writes | more than 6 years ago

Music 0

brajesh writes "It was reported earlier that Radiohead may have made $6-$10 Million on Name-Your Cost Album "In Rainbows" with average price between $5 and $8. Now comScore has come out with some numbers. FTA — "During the first 29 days of October, 1.2 million people worldwide visited the "In Rainbows" site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing. [...] Of those who were willing to pay, the largest percentage (17 percent) paid less than $4. However, a significant percentage (12 percent) were willing to pay between $8-$12, or approximately the cost to download a typical album via iTunes, and these consumers accounted for more than half (52 percent) of all sales in dollars.""
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