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IBM files DVD SPAM patent application

Anonymous Coward writes | more than 6 years ago

Patents 2

An anonymous reader writes "Mark Wilson of reports that IBM is applying for a patent for DVDs that contain or download "on demand" commercials that cannot be skipped. Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD. Perhaps this is part of the massive shift in advertising that IBM predicts."

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"massive shift in marketing" (1)

nurb432 (527695) | more than 6 years ago | (#21474671)

= massive shift in my buying habits, to avoid that garbage

Look on the bright side. (1)

edlinfan (1131341) | more than 6 years ago | (#21475637)

Everyone wanting to use this method will have to get IBM's approval. With luck, this means that very few DVDs will have this technology built in.

Also, DVDs? Aren't they about to be replaced by high-definition discs anyway?
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