An anonymous reader writes "From ITWorldCanada comes an article about a technology that will change the way people use their cell phones: "A Toronto-based software developer wants to bring Quick Response (QR) codes to Canada, and an industry analyst says this may appeal to companies offering products and services to youth." McDonald's restaurants in Japan having been using the codes for over a year to present nutritional information on the cell phones of their customers.
QR codes were originally developed by Tokyo-based Denso Wave Inc. and are common in Japan. When published in print form — on billboards, transit ads, vehicles or other media — consumers can then take pictures of the images and have them converted to links, phone numbers or other advertising messages. Luna Development, a Canadian mobility company, is introducing the technology to North America with a series of solutions to read the codes on current phones and a web-based application to generate the codes for manufacturers, advertisers and consumers."