Bored MPA (1202335) writes "The NYTimes reports that PETA is to announce plans on Monday for a $1 million prize to the "first person to come up with a method to produce commercially viable quantities of in vitro meat at competitive prices by 2012." PETA founder Ingrid Newkirk addressed the controversial decision by saying, "We don't mind taking uncomfortable positions if it means that fewer animals suffer."
An unexpected and pragmatic move from an organization that has a strong base of support from pro-organic vegans."
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