iminplaya (723125) writes "What's the worst thing that could happen to a band that is adamantly pro-DRM and anti-filesharing? Having an unreleased album leaked all over the Internet, of course, and by one of the Big Four labels to boot. U2's upcoming album, No Line on the Horizon, is slated for release on March 3, but it's already available on numerous filesharing sites and P2P networks thanks to the accidental posting of the album by Universal's Australian branch.
U2 has traditionally been so paranoid about early, unauthorized leaks that it has set up secret "listening parties"--no cell phones allowed--for industry insiders instead of simply sending out copies for review. All of these measures are not only inconvenient for the band and industry folk, they're also (obviously) not working when leaks like this can happen with the accidental press of a button. And, the more you fight people's ability to listen to your music the way they want, the more pleasure they'll take in illegally downloading your yet-to-be-released album when it pops up on BitTorrent. Emphasis mine...Damn tootin'"