The Gray Areas of Search-Engine Law
Ummm, a lot of the information or "general feedback: you think you would be willing to pay $500 for is available for free from Google.
Look up Webmaster Tools. http://www.google.com/webmasters/
Look up Sitemaps, and look up Analytics. http://www.google.com/analytics
Disclaimer: I work for Google but I am not speaking for them officially here... just trying to spread some useful information!