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Gator Will Replace Ads On Sites

Big Montana Tried before (323 comments)

A company called Bannerama tried this. They offered software to replace banners not with other banner ads, but with pithy quotes & other content. Don't know what happened to isn't working.

The gist of the Forbes piece is that "companies won't give up their lost ad value without a fight." Of course CPMs were much higher when the article was written.

Still searching for my Inner Adult...

more than 13 years ago


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