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Streaming and Cord-Cutting Take a Toll on the Pay-TV Industry

ClarkSchultz ClarkSchultz writes  |  about 4 months ago

ClarkSchultz (3462963) writes "Harris Interactive confirms that consumers streaming video content prefer the practice of binge viewing.The news isn't a big shocker to streaming concerns such as Netflix, Amazon, and Redbox Instant which have been mining viewer habits data, but it has an important read-through for broadcasters like CBS, NBC, Fox, and ABC. Though ad rates could fall if more viewers wait until series are available for streaming, the payoffs for quality content are proving lush: 1) CBS says it paid $700K per episode for streaming rights to Under the Dome 2) AMC Networks has pointed to Netflix as contributing to the success of Breaking Bad after initial ratings were soft. If streaming wins, who loses? Front and center is the Pay-TV industry. A wave of merger rumors (Charter/Cox/Time Warner Cable/Comcast/Dish Network) indicates the industry knows the trend of subscriber losses to the cord-cutting phenomenon will continue. An online TV initiative from a tech heavyweight like Sony, Apple, Google, or Intel could also disrupt the industry enough to put cable and satellite companies into an even bigger tailspin."
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