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Firefox Users Bad For Advertisers

Hater's Leaving, The Re:AdBlock (900 comments)

100% correct.

However, the stats in The Fine Article indicate that a statistically
significant proportion of web users are in fact avoiding ads.

I'd have been interested to see the raw figures, for example relating
page impressions to ad impressions per browser family (i.e. what ratio
of FF-ers actually AdBlock). All we know is that they click less, but
is it simply because they click less, or because they block more. It's
almost certainly both, but in what proportions?


more than 9 years ago


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