Google vs. Yahoo: On a Collision Course
Google and Yahoo are much different companies today and part of working at either business means understanding really what each company is trying to do. Google is a technology company; Yahoo is now a media company. The biggest difference, however, is this:
Google makes money by keeping people on their website for as short a time as possible. Yahoo makes money by keeping people on their website for as long as possible. The Internet traffic statistics are quite telling.