Sony Plans Deposit Scheme for PS3 in UK?
I've maintained among my friends the Sony wants to make as much as possible from the initial over-demand like the 360 had and is starting with an expensive price to make more profits early on. Once the PS3 can be found rather easily in stores they'll drop the price to something competitive.
I think their smartest move would be to simply launch the PS3 on eBay. That way they can make most money from those rich kids that I envy so much. Too bas this would piss retailers off so much it would have negative long term effects.