Why Do Contextual Ads Fail?
People run businesses where the *only* source of new customers are those targeted ads that apparently "don't work". Clearly, they work well enough, for some people.
If you look at engagement rings, the internet will be filled with engagement ring ads for a week. Obviously, you'll ignore most of them (unless you buy a thousand rings?), but those companies would have gone broke if it wasn't working. They're spending a lot of cash. The thing is, those ads might cost something like $5 per thousand "impressions". If the average sale nets you $300, it's worth your while if the ad works at a rate better than once per 60,000 views. A lot of these companies carefully tweak their bid prices, and sometimes make no sales for long periods because they've been outbid in the areas they're targeting.
Would it be worth running those ads with no targeting? Probably not. People don't buy that many engagement rings in their life. Jewelry companies have always carefully placed ads so that they'd be seen by people who were likely to actually buy jewelry.
But take a moment and look at what Google offers here. Google lets you see most of your data on your account dashboard, view and edit your search history, view and edit what ad categories are targeted at you, sign up for account activity reports, and has fairly readable multi-lingual help pages. That's better than almost anyone else.
Maybe Google's advertising practices or monopoly power are issues, but on the issue of data transparency, I think they passed the "good enough" level quite some time ago. The real issue appears to be that even if a company provides good information, no one will bother to look at it.
Ask Slashdot: Software Issue Tracking Transparency - Good Or Bad?
Everyone who self serves by using your bug website is saving you money, if it causes a support call to be avoided. That's not always going to happen, but it's probably avoided hundreds or thousands of avoided support calls.
A lot of people suggested making it only open to customers. That's fine, but recognize there is a cost there. Have you ever tried to get login info for a vendor website at a big company? It's often impossible. Some guy wrote it down on a notepad 7 years ago. What happens is you end up calling or emailing the company directly, possibly spending time confirming your identity, and thus wasting their money. Some companies have tried to mitigate that cost by allowing anyone with an email at a customer domain access, but that only works if they have such a domain.
You should be able to estimate these costs by talking to support and looking at the page view information and customer queries. Just present the information and let management decide. Whatever the outcome, you'll look good if you present the site (and thus you) as having been saving money all this time.
The Physics of Space Battles
Yes, but remember that you can detect the missile you're trying to intercept because it's relatively close, and because it's giving off light/heat/smoke/etc due to its method of acceleration. In space the closeness goes away, and you're going to be extremely difficult to find. Giving a hint to your location by burning a bunch of fuel is going to be undesirable. Stealthy tactics, including a lot of boring drifting, will probably dominate.
Cable Companies: We're Afraid Netflix Will Demand Payment From ISPs
What part of that suggests they're afraid Netflix will threaten them?
MIT's Ted Postol Presents More Evidence On Iron Dome Failures
The problem is, history would suggest that you might be wrong, despite your firsthand experience.
During the Gulf War, people were extremely confident that the American patriot missiles were shooting down Iraqi missiles, and they pointed to the clear rocket flying into the sky followed by a nice pop. It turned out that was often the operators detonating them after a miss to be safe. It's still not clear how many were shot down, but it's definitely not what was perceived (or claimed) at the time.
Yahoo's Diversity Record Is Almost As Bad As Google's
Ugh... except that Google said nothing of the sort. They plainly stated they want to hire more woman and see it as an issue.
Computer Game Reveals 'Space-Time' Neurons In the Eye
Even just reading from that quote, the information did actually reach the brain first. It just didn't reach what the authors define as the "higher brain centers". You're not contradiction him. I'm not sure how the electromagnetic field strength of the heart was supposed to be relevant either.
Our Education System Is Failing IT
He asks the question: "So why do we tolerate IT pros who don't understand the basics of how a computer or network works?".
If someone is skilled at IT, deeply understands computers and networking, and has critical thinking skills, they can get a better job. There are few people like that anywhere. Why would they be sitting around in IT? They should be designing a router.
And frankly speaking, they don't need to know the deep depths of how everything works. It would be silly for a hospital to demand that every staff member have the highest level of education. It's a waste of resources. The vast majority of work can be done by less skilled people. Just like in a hospital, if a diagnosis seems difficult, you can bring in the expert. You don't need a building full of experts. Sure, it would be nice, but the waste would be staggering.
Leaked Letter Shows UK ISPs and Government At War Over Default Filters
You need someone's cooperation, so you send a letter demanding they do a bunch of things you know they object to on short notice and then demand money at the same time? Good luck with that.
Math and Science Popular With Students Until They Realize They're Hard
Every major field that's taught in university has vastly more information than can be taught to students. The STEM fields are hardly unique that way.
What's odd is that the science and technology majors make an effort to push students as hard as possible, and the other majors choose not to. Look back on the standards at schools 100 years ago and you'll often see that the liberal arts curium seems way more difficult and thorough than it is today.
Student Project Could Kill Digital Ad Targeting
A lot of ad platforms already have a non-cookie mechanism working. Storing hashes of user agent and IP address is common. You have to go through a proxy or otherwise change IP address for that not to work. It's easy to find services advertising this as a feature: http://www.ipfingerprint.com/we_dont_use_cookies.aspx
The truth is that cookies aren't that great for tracking. People want to know your activity across browsers and devices. That requires using additional information like phone unique identifier (sent by apps), website logins, billing address fields, coupon usage, and so on. That information can be tied together to track you. You're not going to be able to prevent that kind of tracking by messing with cookies.
Can Ride-Sharing Startup Lyft Survive the SoCal Heat?
If a friend and I alternate driving each other, we've still made a financial transaction and are competing with taxis. It's just a barter based transaction.
Can Ride-Sharing Startup Lyft Survive the SoCal Heat?
You're falsely assuming they want average. They probably want excellent service only. If you want to ensure people only get excellent service, you're going to have to have a harsh cutoff built into the system somewhere.
Bruce Schneier: Why Collecting More Data Doesn't Increase Safety
I suppose this is a problem, but we have to be realistic here. The FBI has failed repeatedly to complete large software projects. They have trouble handling even clear-cut data.
Why Self-Driving Cars Are Still a Long Way Down the Road
Google's cars already have some social interactions like this built in. If it's at a 4 way intersection with stop signs and people aren't obeying the rules to let it through, it will eventually assert itself just like a human driver would.
Any defensive behavior a human does is programmable. They're all fairly simple when you get right down to it.
Electrical Engineer Unemployment Soars; Software Developers' Rate Drops to 2.2%
This reads like a press release from IEEE-USA. It doesn't sound like they have any clue why the employment numbers have changed, but they want to complain about visas.
The Hypocrisy In Silicon Valley's Big Talk On Innovation
There is definitely less risk taking, but there is a big issue of perception. Things just don't seem mind blowing after a while, even if there is tons of work left to be done in that area. You see this again and again: cars got boring, planes got boring, nuclear energy got boring, space flight got boring. Everything gets boring eventually.
Most computing related areas have lost their cultural edge. It's hard to pitch things as being innovative, even if they really are, and have people buy the idea.
Facebook Knows If You're Gay, Use Drugs, Or Are a Republican
I'm going to go ahead and suggest that most people know the message they are sending when they like a page like "Republican National Comittie" or "GAY SEX CLIPs". The whole point of liking it is to 'tell the world'. In fact, if my wall is any indication, that's the ONLY reason people like things. Okay, that and websites that trick them into it.
US CompSci Enrollment Leaps For 5th Straight Year
If you examine Figure 1 in the report, there was a downward slide from 2001-2007 and an increase from 2007-now. That mostly matches what is seen for all majors in Figure 2.
The real story here seems to be the overall education trend, not CS specifically.
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