IT pros are Audi-driving Star Wars and New Order fans, YouGov Profiler saysQedward (2499046) writes "The average IT pro in the UK is a man in their 40s or 50s who lives London, enjoys motorsports and a chicken vindaloo, shops at Waitrose and drives an Audi.
At least that is the conjecture of the YouGov Profiler, a tool created by the polling organisation to reveal information about certain demographics, from fans of Taylor Swift to KitKat eaters and Bargain Hunt watchers.
You wear Hugo Boss, bank with online only service First Direct, read the Financial Times, have your shopping delivered by Ocado if not already stocked up from Waitrose.
Naturally male and well into their working life, women are massively underrepresented in their entertainment pursuits, not featuring at all in their top 10 musical interests headed by New Order and Aphex Twin.
Your favourite celebrity is Jeremy Clarkson, your favourite film Stanley Kubrick's 1982 classic Blade Runner and your politics is slightly left of centre."
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