Mickey Mouse is Watching You: MyMagic+ Smart Wristbands Track Park Visitorsconcertina226 writes "Disney has announced that it will be rolling out MyMagic+ over the next few months, a $1bn system featuring wearable technology which is capable of monitoring visitors and collecting data about their behaviour in Disney World theme parks.
The MagicBand wristbands take big data to another level – they come with radio frequency identification (RFID) chips that send signals wirelessly that connects to Disney's database server, meaning the wristbands can serve as hotel room keys, admission tickets and even be linked to debit or credit cards so people can tap to pay for items instantly.
They also enable Disney to keep track of visitors. In a theme park restaurant, users can select their orders on a touchscreen and choose to sit at any table, and the restaurant waiter can look on the system and see where the users are sitting as their wristbands identify them."
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