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Behavioral Search & Advertising On Its Way?

lake2112 Google has way more information on you than Double (186 comments)

Google is in the business of collecting exceptional amounts of personally identifiable information. You use a gmail account? That tracks email content ads that are served to you. It also allows google to track every search YOU do when you are logged in and using google. Google checkout? Tracks where you purchase stuff. Doubleclick uses cookies on your computer and what for? Frequency capping which makes sure you dont see the same ad 200 times, and creative rotation to allow you to see a series of particular ads in sequence. Plus the most they track of you is an IP address. Google sounds a lot worse to me.

more than 7 years ago

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