Moving To Linux
I think this is the main problem with "linux marketing". They haven't told average users in their terms what "net gain" they will experience from switching, and doing the required work in order to switch (checking hardware requirements, researching which distribution to pick, etc). Most users believe the virus scanner that came with their computer is enough and don't care. Perhaps we should be emphasizing less spyware, free upgrades (portage, yast, apt-get, etc), no viruses, less strict hardware requirements, etc, so that more users don't feel they have to be system administrators to run linux.