Google's Patents Reveal Strategy To Beat Microsoft
We are not better off if google beats microsoft. The new boss is the same as the old boss, just different methods.
For what google is up to: http://radio.weblogs.com/0103955/categories/stupid HumanProgramming/2005/09/21.html#a200
"They are building a real time customer profile on your real identity. This is a very valuable commodity as it gives google the ability to sell high value campaigns to advertisers.
This may are may not seem obvious to you, but it struck me in a tetris like way how all the bricks fit together if you are trying to build up a real time customer categorization system that can be used across all properties. Other companies might do the same thing using a portfolio approach. But google has taken a less direct Sun Tzu Art of War approach.
If you notice google doesn't create word processors or accounting programs. Almost everything they do is about getting content and getting you to provide an identity to them. ..."