Web Use In 2008 Campaigns Shatters Records
How much of that was just people going to YouTube to see the latest insane rant
No doubt quite a lot, but ... remember "Macaca" Allen? His very narrow race was probably decided by a YouTube of his ranting, and McCain's ranting spread on YouTube isn't gonna help him any.
Old-style politicians, like McCain, just haven't yet figured out that there's no such thing as privacy in any crowd big enough to have a cellphone. So they still pop off with stuff that used to be "acceptable" and even expected, because it showed that He Was One Of Them. That's a liability now.