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Delete Cookies, Inflate Net Traffic Estimates

techitout Totally agree -- though hard to believe the extent (217 comments)

This is all so true -- but the same can be said for any method of tracking internet traffic. Think of the Alexa toolbar, or the new Compete toolbar (completely biased). This particular ramification will be more widespread, as the big traffic monitors like HitWise and ComScore who publish industry-standard numbers will be affected. So businesses that rely on those numbers should account for the skew (though, 10 years ago trend seekers relied solely on newspaper and magazine publishing stats to come up with numbers... yikes!). However, I find it hard to believe the article's report that "researchers found that 31 percent of U.S. Internet users erased their first-party cookies over the course of the month." Does 1/3 of the general public even know how a cookie works, never mind how to erase them? Side note -- the person with all the traffic data? Google. Making Analytics free has created such a huge install base, they have an amazing amount of traffic data. Scary what they could figure out.

more than 7 years ago



techitout techitout writes  |  more than 7 years ago

techitout writes "PC World ran an article that Laszlo Kish of Texas A&M University devised a way to encrypt messages using the natural noise caused by electrons flowing along a wire. When data is sent intermittently (using a $100 device), it can be camouflaged by this 'thermal noise.' To snoopers eavesdropping on the line, it just appears that the thermal noise level varies randomly. It has an edge over another proposed encryption solution, quantum key distribution (QKD) technology, with a lower cost, a 99.98 percent message reception accuracy, and 2,000 km delivery distance."
Link to Original Source

techitout techitout writes  |  more than 7 years ago

techitout (998972) writes "According to Jim Dalrymple of Macworld, the Apple TV began shipping today:
Apple told customers that the Apple TV is now shipping, say several readers and a staffer of Macworld who had pre-ordered the device. While delivery times vary, most units are expected to be delivered by the end of this week.
Analysts are musing that this will be an even bigger opportunity than the iPhone (maybe not generate the same amount of fan-fare, but likely stronger long-term profitability)."

techitout techitout writes  |  more than 7 years ago

techitout writes "Yesterday, Google relaunched its Groups discussion forums with a sleek new look and lots of new features... which begs the question, are newsgroups (and forums) going to live on as viable web communities, or will they fade away as the new "Web 2.0" companies get all the glory (wikis, blogs, social media, etc.)? Essentially, Google's release of Groups from beta takes it from Web 1.0 to Web 1.5.

But, the timing of this launch might reveal another exciting development: integration with JotSpot, a wiki software company they acquired a few months back. According to an IDG interview with Andrew Zaeske, Groups' engineering manager: "We're looking very closely at opportunities there. We're very excited about that. JotSpot offers some amazing things that seem very similar to what Groups offers so we're looking very closely at working together." This comes after Google sent an email to JotSpot customers last week, notifying them of an upgrade being rolled out this week. Coincidence? I hope not! A JotSpot Groups mashup would be great."

techitout techitout writes  |  more than 7 years ago

techitout writes "Sony has to reach into its pockets again — to the tune of $1.5M — to settle lawsuits related to the rootkit fiasco. California and Texas residents who believe that their computers were damaged by Sony's software will be able to claim up to $175 to cover repair costs. This expands upon the earlier class-action in May, where consumers were offered refunds as part of the agreement. Tuesday's settlements take additional steps by compensating them for damages caused by the rootkit code.

Details will be released on Sony's legal settlement site (where you can also file a claim for the previous settlement and get a refund for any infected CDs):"

techitout techitout writes  |  more than 7 years ago

techitout (998972) writes "Happy almost-Halloween! In the spirit of the upcoming holiday, here's a good (pumpkin) hardware hack that's pretty funny: Techs from the University of Arkansas at Fayetteville campus computer store service center made a working PC from a hollowed-out pumpkin last year, great Halloween idea for this year."

techitout techitout writes  |  more than 7 years ago

techitout (998972) writes "Both Microsoft Internet Explorer 7 and Mozilla Firefox 2 are now final — let the showdown begin (er, continue)! The first thing users will probably notice is improved tab functionality, such as saved sessions and a close button. Nothing that extensions can't do for you currently, but nice to have integrated in the app. More details and a full comparison and review available at PC World if you want to get under the hood a little."


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