Lessons Learned From Google's Green Energy Bustthe_newsbeagle (2532562) writes "In 2007, Google boldly declared a new initiative to invent a green energy technology that produced cheaper electricity than coal-fired power plants. Sure, energy researchers had been hammering at this task for decades, but Google hoped to figure it out in a few years.
They didn't. Instead, Google admitted defeat and shut down the project in 2011. In a admirable twist, however, two of the project's engineers then dedicated themselves to learning from the project's failure. What did it mean that one of the world's most ambitious and capable innovation companies couldn't invent a cheap renewable energy tech? And if Google had met its goals, would that have been enough to solve the problem of climate change?"
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