How the Apple Retail Stores were Bornwackymacs writes "During the mid-nineties, Mac users were prone to dealing with poorly-trained and ill-maintained Mac sections in big box computer and electronics stores. These environments did not foster customer loyalty nor did they help differentiate the Mac user-experience from Windows. After Steve Jobs returned to Apple, he began a concerted campaign to help sales by improving the presentation of Macs. This campaign culminated with the introduction of the Apple Stores in 2001."
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