It's always funny how upset the free market worshiping glibertarians here get when companies pull this shit. It's almost as if corporations don't act for the betterment of society and instead for purely for profit.
A few experiences like this might cause them to question trusting the free market in matters that actually are important, like health care. But no, they'll always freak out and rant about how the free market is always right and anything else is freedom impinging socialism.
They're like abused spouses.