Weird. Yesterday there was a story about Google pulling ads for payday loan operations and today, this. The comments about the Google story ended up being mostly about the relative merits of the payday loan industry with a few about how this was Google suppressing its competition, although I don't know of any Google or Alphabet (I guess?) forays into consumer finance. The arguments that this is Microsoft protecting its business interests are more compelling here, because MS sells software and support services.
I wonder if this isn't all part of a larger game. Facebook is facing heat for using editorial discretion to alter what content it showed to its users. Suddenly Google and Microsoft announce initiatives to do (in some ways) the same thing. Effectively, the company is showing you stuff that you might reasonably believe to be selected by an agenda-free algorithm, but in fact the companies are modifying the results to align with some (not necessarily public) agenda. Are these new ad-suppression campaigns actually maneuvering to support the right of content/information providers to select the information that they show their users?