Or did you mean flair?
Apparently Aperture Labs are considering offering him a job.
Even if the software needed a professional set-up to calibrate for the individual surely this would drive the price down.
And think of the PR - all those people claiming MP3 players make you deaf - what if you made one that helped the deaf to hear?
Please, no jokes about the iEar or Google Cyborg.
Much of the excitement we get out of our work is that we don't really know what we are doing. -- E. Dijkstra