Retailers, advertisers, marketers, product planners, financial analysts, government agencies, and so many others will eagerly pay to get access to that information.
Where are the legislators who will put a stop to this crap? Stricter laws that limit what data may be collected, for which purposes, and with whom and in what form it may be shared. And stiff penalties for violations or for culpable data breaches. I suggest public drawing and quartering.
a class or kind of people unified by shared interests, habits, or characteristics
So WoW players, cat fanciers and gun enthusiasts are races now? Not sure that will fly with the UNHRC...
"It ain't so much the things we don't know that get us in trouble. It's the things we know that ain't so." -- Artemus Ward aka Charles Farrar Brown