At least that's how the suits see it.
And it's really funny as can be, since grain-fed cattle taste far better than corn-fed cattle. Reminds me of the whole ethanol-for-fuel thing. Some genius (seriously) with an interest in the corn industry comes up with an idea, and the public suffers endlessly for it.
Corn is grain. Did you mean grass-fed cattle?
And even in the cases where big media does control both ends of the distribution pipe, you have people with cameras in theaters circumventing that
Hence the movie studios' new-found fondness for 3D.
Memory fault -- brain fried