Ok, you want to be a leader? How about coming out with a well thought out product every decade or so?
I love Sonos too, but their current line up is several years old. Have speaker and wireless technologies not moved on at all?
Not to mention the state of the app. Despite the open letter from their CEO over a year ago accepting that they might have missed the boat on streaming technologies and need to catch up there is still no AirPlay support. No Chromecast audio either. No bluetooth. If you're going to pay twice as much as the competition, then it would be nice if you could actually use your speakers with the main technologies out there.
But that's okay, because they've been concentrating on the local music capability right? For example, acknowledging that 4 people in the house might have completely different music tastes and do not want to merge their music library into one big pool? Nope, nothing has changed.
In the last couple of years they've launched their TruePlay app, added Apple Music and allowed Spotify users to control the music from the (superior) Spotify app. That doesn't seem to be very much to me.