Ironic mustache and goatee Swift developer and his marketing liaison coordinator wife arrive home from another 12-hour shift at the unicorn startups they work at. Rather than call an Uber to take them to the trendy new Ethiopian-Thai fusion place again, or hang out with the LUDDITES at the grocery store, Blue Apron has a box delivered to their front door with meals in it! It's brilliant! Everyone will love it! Give us $100 million!!!
You just won the Internets!