This. If you need any indication of how much people hate change...just check the statuses after FB makes a change. People go nuts! People want what they're used to. The way FB made it simple was looping them in young and bright (college students). They became the evangelists of FB then spreading to the mainstream. Until everyone is on Google, nobody's going to Google - Even though I find it to be a superior product...I find myself using FB because that's where the people I care about are.