For those who would do this w/o interest in money because they have such a passion for this sort of thing, this result won't phase them. But for others, the sheer mortality rate of these attempted collaborations, tied in with the company's apparent disinterest to provide something noteworthy to the other team due to a minor technicality is going to discourage people. Imagine how the losing team could turn on each other..."If only you didn't have to take that 25 minute crap we'd be cashing in!" "If only we had slept less!" etc.
Really I hope the losing teams ends up like American Idol finalists who don't win but still go on to get successful contracts because they were still good despite a superficial margin that really serves no purpose to differentiate the two teams as far as competitive skill and knowledge of the contest. The results were fair and legal but this is a bittersweet victory with a bad forecast for future competitors if they have to be more concerned about these stupid idiosyncrasies.
Hopefully Netflix or other companies with an idea like this have the foresight to create a more realistic margin and split the winnings in the fashion that is certainly more reasonable and gives both teams the recognition they deserve. The perfect situation here would be both teams getting half the money and simply stating in the press release the time of submission so those who MUST have bragging rights and hate the concept of a tie can bring up the submission time in a casual setting.