I'm hoping this spurs some price drops on the rest of the 900 series. I've been itching for a good GPU sale. I'm still running an old 465 and it has become the bottleneck on my system. I'll probably settle for a 960 since that would be ~400% improvement on my current card (well, maybe not quite since my current mobo doesn't support 3.0) and wouldn't break the bank, but I'd really like to see the 970 come down a bit more in price. The 970 is probably overkill for what I do since I don't think I'll be moving to 4k any time soon, but I do run dual monitors and often keep a movie playing whilst I'm gaming so the extra RAM would be appreciated. It would be nice to know I have a card that should carry me all the way through my next build. Also, for anyone considering getting into an Oculus Rift, remember that a 970 is the minimum required spec. I really doubt there'll be any drastic price drops any time soon, but a boy can dream.