In the Netherlands Amazon Prime has been launched as well. I was just looking into it. The first hurdle is the primary payment method for internet orders is unavailable. IDeal is used in 90% of internet transactions in the Netherlands, more than half of the people here do not have (or want) a credit card. Additionally Playsation 3 and 4 apps have not been launched and chromecast support is not available yet, no ETA either. This in contrast to the cairfull launch of Netflix years ago. IDeal and apps were available from day one. Netflix had a serious market share in just one month!